In the world of high diplomacy and royal protocol, power often lies in the details. Behind every ceremonial gesture is a carefully choreographed message. Among these, color is perhaps the most underestimated force—yet in the hands of a nation that understands its value, it becomes a tool of cultural assertion, soft power, and global influence.
Saudi Arabia has done precisely that.
In a bold redefinition of traditional ceremonial standards, the Kingdom replaced the red carpet—a universal symbol of prestige—with one in lavender. This wasn’t a design tweak. It was a diplomatic maneuver. Lavender, drawn from the resilient wildflowers that bloom in Saudi deserts, now leads foreign dignitaries into the heart of the Kingdom. It speaks of authenticity, elegance, and sovereign pride. With that single choice, Saudi Arabia repositioned itself—visually and symbolically—as a nation rooted in heritage, yet leading with modern grace.
As a protocol consultant, I view this not merely as innovation. It is strategy. It is symbolism wielded with precision.
And Her Royal Highness Princess Rajwa Al Hussein, married to HRH Crown Prince Al-Hussein bin Abdullah II of the Hashemite Kingdom of Jordan, moved gracefully in lavender—a gentle yet powerful expression of her cultural roots, diplomatic poise, and instinctive protocol fluency. Her presence spoke softly of tradition interwoven with modernity, subtle symbolism resonating effortlessly. This is the poetry of modern royalty. This is the quiet eloquence of diplomacy.
Historically, lavender has carried the weight of exclusivity. In the era of Queen Elizabeth I, it was reserved strictly for royals and the nobility—an emblem of power and prestige, inaccessible to commoners. Today, the Kingdom of Saudi Arabia has reclaimed that legacy—not as imitation, but as innovation. The Kingdom has redefined the color not just as a fashion statement, but as a sovereign signature.
This is how modern protocol is written—not in silence, but in symbolism. Not in grand declarations, but in thoughtful detail.
What does your ceremony say about you? What colors carry your story?
In diplomacy, elegance is strategy—and symbolism is power.
Contributed by Lina Salameh Nasser, Protocol & Etiquette Consultant:
With over 28 years of expertise in royal protocol, diplomatic etiquette, and international affairs, Lina Nasser is a renowned authority in the field of high-level diplomacy, executive protocol, and etiquette training.
Her 19-year tenure at the Royal Hashemite Court of Jordan placed her at the heart of state visits, diplomatic missions, high-profile ceremonies, and royal engagements, where she played an integral role in ensuring flawless execution and adherence to the highest standards of protocol. Her experience in handling official events at the highest echelons of government has refined her
expertise in diplomatic communication, ceremonial procedures, and cross-cultural etiquette.
Ms. Nasser’s distinguished career has been shaped by extensive global exposure and elite mentorship. She was trained under H.H. Alsharif Mohammad Alluhaymaq (Former Chief of Royal Protocol at the Royal Hashemite Court, Jordan) and Mr. Gilbert Monod de Froideville (Former Chief of Royal Protocol, The Netherlands), both globally recognized as masters of state and royal protocol.
Her expertise extends beyond government and diplomatic circles. Lina has delivered specialized protocol training for economic diplomats at the Jordan Institute of Diplomacy, equipping them with the essential knowledge to navigate high-stakes international relations with confidence and precision. Additionally, she has trained CAS students at Ahliyyah & Mutran School in
etiquette, fostering the next generation’s understanding of social decorum and refined communication.
Her ability to navigate diverse cultural landscapes, combined with a deep understanding of international protocol and etiquette, makes her an invaluable asset for diplomats, executives, and organizations seeking to uphold the highest standards of professionalism.
For exclusive insights, personalized training, and expert consultancy, connect with Lina on LinkedIn: Lina Salameh Nasser